Thursday, July 05, 2012
Bryan Pearson, CEO of LoyaltyOne Inc, is pleased to announce the appointment of Andy Wright to President, AIR MILES Reward Program. This appointment is a result of Mr. Wright’s proven ability to successfully manage multifaceted businesses, including strategy and consulting, analytics, creative and communications.
Mr. Wright will be responsible for managing and leading the more than 220 brands that make up the AIR MILES Reward Program, which currently through its marketing vehicles, creates over 1 billion customer contacts per year, tailored to meet its Sponsors marketing needs.
Mr. Wright most recently held the position of CEO of Hawkeye Channel Practice, an agency specializing in channel marketing programs for major technology firms. Previously, he was the president of Carlson Marketing’s U.S. loyalty business and has also held several senior management positions with various marketing agencies.
For over 20 years, LoyaltyOne has leveraged data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions, including the AIR MILES Reward Program, North America’s premier coalition loyalty program.
LoyaltyOne is an Alliance Data company.
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